Everything Indexly does

Google decides for itself what goes into the index — nobody can guarantee indexing. What we do is the work around it: measure every day what is missing, submit what we can, and show you what it comes down to.

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Connecting and setting up

Set it up once and it runs by itself. The heaviest part is your own Cloud project, and that is exactly what gets you your own daily quota.

Connect Search Console

You give permission at Google once. After that we can see which websites you have and what Google thinks of your pages. You can disconnect at any time, and we then withdraw the permission at Google itself as well.

Pick your websites

You immediately see every property from your Search Console, with whether we have enough access to each one. If we do not, it says what you need to do in Search Console.

Read your sitemap

We read your sitemap, up to three levels deep and up to 200,000 URLs. If Google already knows one, we fill it in for you. Without a sitemap we only see what Google already knows — and not what is missing.

Your own Cloud project

You connect a free Google Cloud project so the 200 submissions a day are yours alone and not shared with other customers. Expect ten to twenty minutes. We verify every step at Google itself; you never have to tick a box yourself. We stay under that with a margin of our own: 180 submissions a day for your whole account, and at most 50 per website — so one site cannot drain the project at the expense of the others.

IndexNow key

One text file on your domain and the second channel is live. No account, no API key, no waiting.

Team and roles

Invite colleagues as owner, admin or member. Who may do what is enforced on the server, not just in the screen. The last owner cannot be removed or demoted.

How it works, step by step

Daily checking and submitting

Every website gets one full turn a day: read the sitemap, ask Google for the status, submit what is missing, and fetch what it produced.

Six steps per run

Fetch and submit the sitemap, ask for the index status, fetch your pages to spot changes, submit to Google, notify the other search engines, and collect the search figures. If one step fails, the others carry on.

Status per page from Google

For up to 500 pages per run we ask whether they are in the index, and if not, which reason Google attaches to it. Pages never checked before go first.

Submitting within the limits

Missing pages are submitted within three ceilings; the tightest one wins. After five attempts per URL we stop — at that point it is the page, not the submitting.

Skipping what is hopeless

A page with noindex, a canonical elsewhere, a robots block, a 404 or a redirect does not get submitted. That is not a failure but a choice you made, and your daily quota is too valuable for it.

Start it yourself

No need to wait for the nightly run. Check now, submit now and notify now run exactly the same code; only the reason the run started differs.

Quotas tracked per channel

The Google and IndexNow counters are separate, so one channel cannot drain the other's daily budget.

What submitting is and is not for

Google's Indexing API is, by Google's own account, meant for job postings and broadcast events. For ordinary pages it is tolerated: Google may ignore requests. That is why resubmitting your sitemap is the foundation and submitting is the extra route — never the other way round.

The limits and the order in detail

Beyond Google

Alongside Google we notify Bing, Yandex, Seznam, Naver and Yep of your changes. Two channels side by side, each with its own key and its own status.

Five search engines

One notification reaches Bing, Yandex, Seznam, Naver and Yep at once. They share the IndexNow network, so you do not have to connect them separately.

No daily ceiling

Where Google sits at 200 a day, IndexNow has no daily quota. Up to 10,000 URLs per run, and the same URL no more than once every thirty days.

The key file is actually checked

We fetch the file from your own domain and compare the contents. Only then does the channel go live — otherwise you spend months notifying URLs that are silently refused.

Independent of your Google settings

Turn off automatic submitting to Google and IndexNow keeps running. They are two connections that can break independently, and they are treated that way.

Google does not take part in IndexNow

That is not an omission on our side but a choice by Google, and it has never been otherwise. No signal reaches Google through this channel, not even indirectly. Bing and Yandex together account for a small share of Dutch search traffic: the gain is coverage and speed outside Google, not volume.

The two channels side by side

Spotting changes

We fetch your pages ourselves and compare them with last time, so we only report what genuinely changed.

Seven parts compared

Title, description, canonical, robots directive, first H1, body text and structured data. We deliberately leave out the menu, header, footer and sidebar — otherwise every page counts as changed the moment you add one menu item.

We do not store your text

For each part we keep a fingerprint, not the content. Enough to see that something changed, too little to reconstruct your page from.

Resubmit changed pages

A page already in Google that genuinely changed gets submitted again. A page where nothing changed does not — that would cost your daily quota with nothing in return.

Considerate towards your server

Two seconds between requests to the same host, your robots.txt is honoured including crawl-delay, and if robots.txt returns a server error we fetch nothing at all.

How the content check works

Indexability and diagnosis

Beyond whether a page is in the index, you get a number from 0 to 100 that you can check for yourself — and per page what is wrong with it.

A score you can add up yourself

Every page starts at 100 and each named finding takes off a fixed number of points. The weight is shown, so you can do the sum instead of having to take our word for it.

Blocking or weakening

Seven findings mean the page cannot get in at all — noindex, a robots block, a 404, another 4xx such as a 403, a server error, a failed redirect, or Google picked a different page. The rest only make it harder.

What Google says, and what we see ourselves

Ten of the twelve outcomes come straight from Google — the other two are "not checked yet" and "other", and those are ours. Each one states what you can do about it and whether submitting helps. On top of that we see things Google does not report: thin content, a canonical pointing elsewhere, duplicate text, missing structured data.

Internal links and orphan pages

We count your internal links and show which pages cannot be reached from anywhere. We only make that claim once we have seen at least 60 per cent of your pages.

No score is a result in itself

A page we have not checked yet gets no number — not a zero and not a fifty. Those pages stay out of the average and the median, and are counted separately.

Where to start

The twenty worst pages in a row, and every finding links straight through to exactly the pages it concerns.

This score is ours, not Google's

Google does not know it and does not use it. It is our own sum of signals we request from Google and measure ourselves. And note: we do not run JavaScript. If your content or menu only appears after loading, we do not see it and Google may well do.

Watching and looking back

You do not have to check every day. If something drops out of the index you hear about it — and afterwards you can read back exactly what happened.

Pages that disappeared

If the number of indexed pages drops, you see not only that it dropped but where: per directory, per sitemap file and per reason. So you know whether it is one section or your whole site.

Notification by email

A real drop triggers a message, and on Mondays a short summary. At most one of each kind per day, so a notification stays a notification.

How long indexing takes

The median time from discovered to indexed, broken down per sitemap file and per directory, with a funnel of six stages. It states how accurately we measured.

Daily history

How your figures develop day by day, readable three years back. So you see progress rather than a snapshot.

What has run

Every run with its outcome, whether it started automatically or by hand, and what went wrong if anything did.

Who did what, and when

Twenty-three kinds of action are recorded: who added a website, who disconnected Google, who changed a role. Handy with a team, essential in a dispute.

We measure our own check, not Google's index

We cannot look inside Google's index. What we compare is today's measurement against our previous one. So a drop can also be a run that hit a daily quota halfway — which is why every alert states how many pages were actually checked.

And what we do not do

We promise no indexing, no ranking and no visitor numbers. We do not keep submitting the same page forever, we change nothing about your website, and we do not present other customers' results as your expectation.

Read what we do sign up for

Ready to see what is missing?

Connect your Search Console and see within minutes which pages Google does not have yet.